Novice store opening "has always been a popular tag on major cross-border forums. Taking advantage of the recovery of the cross-border e-commerce industry, many entrepreneurs are eager to take action, and questions such as "how to open a store on Amazon? What products are better sold on Amazon?" can be seen everywhere on the internet.
Although the entry threshold for Amazon e-commerce is relatively low, as a real investment, it is also necessary to understand more about store operation issues. This article has compiled 20 common questions and attached relevant Amazon operation ideas and strategies, hoping to help sellers avoid pitfalls and pitfalls on the road to entrepreneurship. (The content is for reference only)
1. Why hasn't the listing appeared in the Amazon BSR ranking?
The product has no sales volume and has never been sold before;
Just modified a node or category, less than 96 hours, or recently modified a node or category, the system needs time to recalculate the ranking
The system did not capture the ranking, and updates it every 96 hours
Other factors, such as category reasons.
2. Product selection is difficult, how to find suitable products?
Problem: Many novice sellers do not know how to choose suitable products, leading to fierce market competition or insufficient market demand.
Solution:
Using the hot selling list: You can first check the Amazon Best Sellers list to understand the currently popular categories and products.
Tool assistance: Use tools such as Jungle Scout and Helium 10 to explore the market potential and competitive situation of products, and find products with stable demand and less competition.
Niche market: Large brands usually dominate popular categories and try to enter niche but in demand markets to avoid red ocean competition.
Pay attention to seasonal demand, such as summer or holiday products, and launch them in a timely manner to quickly gain market attention.
How to find the best price point when pricing is too high or too low?
Problem: Inappropriate pricing directly affects sales. Pricing too high is not competitive, while pricing too low can lead to losses. Solution:
Competitive analysis: Use Seller Central to view pricing for similar products and identify the price range for your category.
Using dynamic pricing: Pricing tools such as RepricerExpress can be used to automatically adjust prices based on market changes, avoiding price loops.
Experimental pricing: Initially, a low price strategy can be used to attract customers, and prices can be appropriately increased after sales increase.
How to write high conversion copy if the product description is not attractive to customers?
Problem: Many novice sellers are unsure how to write attractive product descriptions, resulting in low conversion rates. Solution:
Highlight selling point: Briefly and effectively describe the unique selling point (USP) of the product, such as durability, unique features, or materials.
Clear structure: The product title, image, and description should have a clear hierarchy. The title should contain core keywords, and the description should emphasize product advantages and usage scenarios.
Customer experience: Use a user perspective to describe, focusing on what problems customers can solve and what benefits they can bring by purchasing this product.
Optimizing SEO: Cleverly incorporating keywords into descriptions to increase page exposure in search results.
5. Inaccurate keyword selection leads to low traffic?
Problem: Choosing the wrong keywords may result in low traffic or even no sales.
Solution:
Keyword research tool: Use Helium 10's Cerebro tool to analyze competitors' keywords and find relevant high traffic keywords.
Multidimensional analysis: Not only should we focus on high traffic keywords, but also explore some long tail keywords. Although these keywords have low traffic, they have less competition and are easier to rank.
Monitor keyword effectiveness: Regularly review search term reports, adjust keyword strategies, and maintain keyword relevance and timeliness.
6. Chaotic inventory management, how to avoid stockouts or backlogs?
Problem: Improper inventory management leads to stockouts or backlogs, affecting sales and cash flow.
Solution:
Automated inventory management: Utilizing Amazon's inventory management tools, real-time monitoring of inventory changes, setting inventory alerts, and early replenishment.
Sales data analysis: Regularly check your sales data, understand the sales trends of each product, and make reasonable predictions of future inventory demand.
FBA and FBM combination: Choose the appropriate delivery method based on the hot selling situation of the product. Hot selling products are shipped through FBA, while low selling products are flexibly managed using FBM.
How to optimize the high cost of advertising placement?
Problem: A large amount of advertising expenses have been invested, but the conversion rate is low, resulting in budget waste.
Solution:
Accurate keyword selection: Reduce ineffective advertising expenses through precise keyword analysis. Optimize your ad group by removing invalid or highly competitive keywords.
Optimize advertising copy: Ensure that the advertising copy is consistent with the product page and attractive, increasing click through rates.
A/B testing: Regularly conduct advertising A/B testing to test the effectiveness of different advertising copy, images, and keywords, and find the optimal advertising combination.
Adjust bidding strategy: If the conversion rate of certain keywords is high, the bidding can be increased; On the contrary, lower the bid and control costs.
How to avoid rejection of product page review?
Problem: The product page review did not pass, affecting the listing process.
Solution:
Comply with Amazon rules: Carefully read the review guidelines on Amazon product pages to ensure that product titles, images, descriptions, etc. comply with regulations.
Image quality requirements: Use high-definition, watermark free images to ensure that the main image meets Amazon's white background requirements.
Reasonable classification: Ensure that products are classified into the correct category to avoid rejection due to incorrect classification.
9. If the customer feedback is not satisfactory, how can we improve the product's evaluation and rating?
Problem: Insufficient positive reviews resulting in limited product sales.
Solution:
Proactive: Through Follow up emails, politely request customers to leave reviews after receiving the product. Avoid excessive urging, but ensure that customers know they can leave comments.
Provide high-quality service: Improve the quality of after-sales service, proactively solve customer problems, and avoid negative reviews affecting store ratings.
Increase the number of comments through marketing activities: Encourage more customers to purchase and comment through limited time discounts, bundled sales, and other methods.
How to reduce the high return rate?
Problem: High return rates affect store performance and profits.
Solution:
Accurate description: Ensure that the product description is consistent with the actual product to avoid customers returning it due to non conformity.
Providing clear return and exchange policies: Customers who understand the return rules clearly can reduce returns caused by misunderstandings.
Improve product quality: Carefully review suppliers to ensure excellent product quality and reduce returns caused by quality issues.
11. How to restore an account that has been suspended or restricted?
Problem: Due to illegal operations, the Amazon account has been suspended.
Solution:
Thoroughly investigate the reasons for the violation: carefully read Amazon's violation notice and confirm whether you have violated platform rules.
Preparation of appeal materials: Prepare clear and detailed appeal materials to prove that corrective measures have been taken and to ensure that there will be no recurrence in the future.
Avoid recurrence: By training oneself and the team, ensure that all operational activities comply with Amazon's regulations and avoid encountering account suspensions again.
12. Sudden decrease in order volume
The account itself has been penalized and downgraded by the Amazon platform, resulting in negative reviews, refunds, and an increase in A-to-Z within a short period of time, leading to a decline in the ranking of popular products;
Failure to ship self shipped products in a timely manner, insufficient inventory of products shipped by Amazon FBA, and out of stock resulting in product delisting, etc;
No sustained promotion has been carried out;
Seasonal or holiday products with reduced traffic;
Competitors' sales have increased, occupying a higher ranking.
13. Advertisement maliciously clicked
Sellers don't need to worry too much about the "malicious click" behavior of advertisements, because the search algorithm of the Amazon platform can accurately calculate user behavior and purchasing habits. In order to help sellers improve product sales through reasonable payment, Amazon Advertising has made very clear instructions on the "Effective Paid Click" page: Amazon evaluates the effectiveness of each advertisement click through its own system, and will make the following judgments on each click. Generally, all advertising fees caused to sellers by invalid clicks will be removed within 3 days.
14. How to improve conversion rates and reduce giving up on shopping carts?
Problem: Even if there is sufficient traffic, the proportion of customers who do not make a purchase after entering the product page and give up the shopping cart is relatively high. Solution:
Optimize product page: Ensure that the page is concise and contains complete information, highlight the core selling points of the product, and address customer pain points. Use high-quality images and detailed product descriptions to increase customer trust.
Provide clear purchasing incentives, such as limited time discounts, promotions, or bundled sales, which can effectively stimulate customers' desire to purchase.
Simplify the checkout process: Reduce the steps on the checkout page and provide a one click checkout function to avoid customers giving up their purchases due to the complexity of the process.
Set up shopping cart reminder: Through Amazon's automatic email reminder, remind customers that their shopping cart has not been checked out yet, increasing the possibility of conversion.
How to avoid and manage inventory expiration issues?
Problem: Long sales cycles or seasonal product expiration lead to inventory backlog or inability to sell. Solution:
Utilize sales forecasting tools: Use Amazon Inventory Performance Index (IPI) to regularly check sales forecasts and ensure timely restocking.
Pre clearance of expired products: Regularly conduct inventory checks, identify expired products, and offer discounted sales to avoid losses caused by expired products.
Adjust inventory strategy: If products with slower sales no longer have market demand, consider moving them to other platforms for clearance or recycling inventory through Amazon's FBA clearance program.
How to optimize costs and time through cross-border logistics?
Problem: Long delivery time and high cost of cross-border logistics affect customer experience and store operations. Solution:
Using FBA global logistics: Store products in multiple FBA warehouses, shorten delivery time, and reduce cross-border logistics costs.
Choose a suitable third-party logistics: If FBA is not used, you can choose a third-party logistics (3PL) company with a reasonable price to ensure logistics timeliness and control costs.
Integrate multiple markets: Adjust inventory allocation based on sales in different regions to avoid inventory backlog in a certain area, which may cause logistics delays or unnecessary transportation costs.
How to increase sales through Amazon's promotional tools?
Problem: Not fully utilizing Amazon's promotional tools, resulting in missed opportunities to increase exposure and sales.
Solution:
Utilize 'limited time discounts': By setting up activities such as Lightning Deals and flash sale promotions, increase product exposure and attract more customers.
Attracting customers through "coupons": setting coupons for specific products to increase purchasing motivation. Customers can use coupons to enjoy discounts and increase conversion rates when making purchases.
Participating in Amazon's seasonal promotions, such as Prime Day, Black Friday, Christmas sales, and other large-scale events, during which product promotion and discount promotions can effectively increase sales.
How to enhance brand awareness and increase repeat customers?
Problem: Product sales cannot continue to grow, and customer loyalty is low.
Solution:
Optimize brand story: Display the brand's story, philosophy, and values in A+content (enhanced brand content) to enhance customers' sense of identification and trust in the brand.
Establish a brand community: Utilize social media, blogs, YouTube, and other platforms to interact with customers, publish relevant content, and build brand loyalty.
Provide high-quality after-sales service: When solving customer problems, respond quickly, actively solve problems, create a good shopping experience, and increase customer return rates.
Distribute rewards and coupons: For returning customers, exclusive coupons or discounts can be distributed through email marketing or social media to attract them to make repeat purchases.
How to improve the SEO ranking of Amazon product pages?
Problem: Even if advertising is effective, it still cannot obtain sufficient exposure in natural search results. Solution:
Keyword optimization: Ensure that product titles, five point descriptions, and backend search terms all contain relevant high traffic keywords. Avoid keyword stuffing, but ensure natural and fluent language.
Combining text and images: Amazon product pages are not just a display of text, the quality of images also affects rankings. Ensure that the main image is clear and meets Amazon's requirements, and the attached image can display more usage scenarios and product details.
Improving conversion rate: Natural search ranking is closely related to conversion rate. Optimizing prices, promotional strategies, and customer reviews to increase overall product conversion rates can help improve natural rankings.
Add product reviews: Reviews and ratings are important factors that affect rankings. Motivate customers to leave genuine feedback through legitimate means, gradually increasing the quantity and quality of product reviews.
How to deal with Amazon account freeze or suspension?
Problem: Due to violating platform rules or other reasons, Amazon account has been frozen and unable to sell normally.
Solution:
Immediate action: Upon receiving a suspension notice, read and understand the reason for the suspension as soon as possible, and analyze whether you have violated platform policies.
Prepare appeal materials: Write a detailed and powerful appeal material, describing the reasons for the problem and attaching the improvement measures you have taken. Provide relevant evidence (such as order records, improvement plans, etc.) to demonstrate that you will avoid similar issues from happening again.
Avoid repeated violations: After filing an appeal, ensure compliance with all platform rules in future operations to avoid recurrence, otherwise it will affect the opportunity to restore the account.
There will be many common operational issues updated later, covering some intermediate to advanced operational problems, as well as more specific operational suggestions and skills. Welcome to follow.