The new feature GenAI launched by Amazon is an important application of Generative Artificial Intelligence in the e-commerce field. Here is a detailed introduction to Amazon's new feature GenAI:

1、 Function Overview

The GenAI feature aims to help brand sellers create A+pages more efficiently and enhance the user experience of product detail pages. By utilizing generative artificial intelligence technology, GenAI can automatically generate copy and images, providing sellers with convenient content creation tools.

2、 Functional Features

Automatically generate copy and images:

GenAI can not only generate concise and clear copy, but also automatically generate images that match the product based on the product information and style theme provided by the seller.

2. The generated copy and images are free for sellers to use and have no copyright risks.

Supports multiple templates and elements:

During the process of creating an A+page, sellers can choose templates that support AI generation and select elements that require AI assisted generation as needed, such as titles, text, images, etc.

2. The supported basic A+module can choose to generate AI content for all fields, while the advanced A+module can choose to generate AI content for the title and image sections.

Efficient and convenient operation process:

1. Sellers only need to enter the ASIN in the A+module and select the elements that require AI assisted generation to quickly generate the required content.

The images generated by AI will be automatically saved to the material library, making it convenient for sellers to use and manage them in the future.

3、 Application scenarios

A+page creation:

For sellers who need to create an A+page, GenAI functionality can greatly save time and effort. By automatically generating copy and images, sellers can quickly create professional and attractive product detail pages.

Product promotion and marketing:

1. Using GenAI generated copy and images, sellers can promote and market their products both on and off the Amazon platform. These high-quality contents help increase the exposure and attractiveness of the product, thereby increasing sales.

4、 Precautions for use

Choose the template with AI:

When creating an A+page, sellers need to select templates that support AI generation. Not all templates support AI functionality, so careful filtering is necessary when creating them.

Provide accurate product information and style themes:

In order to generate copy and images that match the product and conform to the seller's style, the seller needs to provide accurate product information and style themes. These pieces of information will serve as the basis for AI generated content.

Edit and optimize the generated content:

Although GenAI can automatically generate copy and images, sellers still need to edit and optimize the generated content. Especially for sellers who require refined operations, further adjustments and improvements may be needed to the generated images.

5、 Summary and Prospect

The launch of Amazon's new feature GenAI marks an important step forward in the application of generative artificial intelligence technology in the e-commerce field. By providing sellers with convenient content creation tools, GenAI helps improve the user experience of product detail pages, thereby promoting sales growth. In the future, with the continuous advancement of technology and the expansion of application scenarios, GenAI is expected to play an important role in more fields, bringing more innovation and change to the e-commerce industry.



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