The recent controversy surrounding TikTok in the United States has become a focus of industry attention. At present, TikTok's client, official website, small store, advertising business, etc. in the US region have all been fully restored. In fact, TikTok has been expanding its territory globally and has never stopped.
At the beginning of the year, it was widely rumored that TikTok would soon launch a new site and may attract targeted invitations from top sellers in the US market and Amazon.
Previously, TikTok Shop had accelerated its layout in the European market and has officially launched the TikTok Shop Ireland site, providing a series of new features such as live shopping, mini yellow carts, and affiliate programs for approximately 2.2 million users in Ireland. The Spanish site has also quietly launched. According to Hugo Cross border, sites in Ireland and Spain will now be invited to join through AM managers, mainly targeting local merchants who need to have a local business license and support local shipping.
Due to the increase in the popularity of the Internet and smart phones, the Spanish e-commerce market has developed rapidly, and the growth potential is in an explosive stage. According to Statista's data, the revenue of the Spanish e-commerce market is expected to reach 35.5 billion US dollars (approximately 257.84 billion yuan) in 2024, with an e-commerce user penetration rate of 43%. By 2029, the revenue of this market will reach $56.46 billion, and the penetration rate of e-commerce users will increase to 58%.